The blue badge will now load. Elon Muskthe new owner of TwitterIn a tweet on Tuesday, he announced the upcoming launch of an $8 per month subscription for users who want to have their account certified as genuine and be less exposed to advertising.
The social network has offered a subscription to paid features since last year, but the CEO wants a new, more expensive and more widely adopted program that will diversify the platform’s revenue sources.
“Power to the people!”
“The current system of lords and peasants, with those with the blue label and those without, is bullshit. Power to the people! Blue for $8 a month!” said the Tesla and SpaceX chief, who took over Twitter on Thursday.
So he plans to integrate Twitter Blue — a $5 per month subscription for more convenient reading mode and editing tools — and the ability to verify and authenticate their identity to eligible accounts.
Currently, only certain profiles can request this blue tick icon for authenticity, including governments, companies, media, political, cultural or sports figures, etc. They can lose their badge if they do not respect the rules of the statute. As of Friday, Elon Musk has asked engineers to work tirelessly on this overhaul of the system.
The price of the subscription is adjusted according to the countries
He said that subscribers will have other advantages: their tweets will appear in priority, they will be able to post longer videos and audio messages, and they will be exposed to “half advertising.” “It will also generate revenue on Twitter to reward content creators,” he concluded.
The richest man in the world has reiterated since the start of the eventful takeover that he embarked on the operation out of a concern for this “public square” necessary for democracy and to “help humanity”.
He pointed out that profitability was not a priority. But Twitter is a network where 90% of its revenue comes from advertising and has never been so profitable compared to its California neighbors Meta (Facebook and Instagram) and Google (YouTube).
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